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Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy
Robert G Wittmann, Matthias P Reuter, Robert Wittmann, Matthias Reuter你有多喜欢这本书?
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Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage. A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.
年:
2008
出版社:
Kogan Page
语言:
english
页:
192
ISBN 10:
2007048612
ISBN 13:
9782007048612
文件:
PDF, 1.70 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2008
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