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Identifying Personas in Online Shopping Communities

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Identifying Personas in Online Shopping Communities

Yu Xu, Michael J. Lee
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年:
2020
出版社:
MDPI
语言:
english
页:
17
文件:
PDF, 453 KB
IPFS:
CID , CID Blake2b
english, 2020
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关键词

 
shopping
users
participants
groups
platforms
behavior
survey
posting
posts
products
crossref
reading
focus
findings
interact
motivations
contributors
qualitative
behavioral
studies
opportunists
technol
multimodal
forum
interaction
behaviors
explorers
sharing
typically
analysis
contribution
interactions
interview
interviews
discussion
emotional
opinions
reviews
disagree
identify
interests
personalized
active
forums
participating
product
specific
y.x
identified
motivation
topics
cluster
discussions
encourage
mturk
systems
activities
commitment
conversations
customer

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