Design of Things to Come: How Ordinary People Create Extraordinary Products

Today's best companies are building products and services that look great, feel great, and touch customers more deeply than ever before. The Design of Things to Come reveals who's doing it - and how they're doing it. * You'll learn how companies are identifying their customers' most powerful fantasies - and using them to build products that transform their markets. * You'll meet the remarkable innovators who are delivering breakthroughs in industries ranging from kitchenware to industrial robots, sneakers to SUVs.Innovation isn't just the best way for companies to stay profitable; increasingly, it's the only way. Simply put, this book reveals the future of innovation. Whether you're an executive, entrepreneur, or consumer, you'll find it utterly compelling..