The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition, 7th Edition
Thomas T. Nagle, Georg Müller, Evert Gruyaert
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
年:
2023
出版:
7
出版社:
Routledge
语言:
english
页:
362
ISBN 10:
1032540729
ISBN 13:
9781032540726
文件:
PDF, 11.71 MB
IPFS:
,
english, 2023