Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations
Cornelius Herstatt, Rajnish Tiwari (eds.)India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
年:
2017
出版:
1
出版社:
Springer International Publishing
语言:
english
页:
257
ISBN 10:
3319463926
ISBN 13:
9783319463926
系列:
India Studies in Business and Economics
文件:
PDF, 6.54 MB
IPFS:
,
english, 2017
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