Marketing Mistakes and Successes, 11th Edition
Robert F. Hartley
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
年:
2009
出版社:
Wiley
语言:
english
页:
410
ISBN 10:
0470169818
ISBN 13:
9780470169810
文件:
PDF, 4.61 MB
IPFS:
,
english, 2009
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