Strategic Management, 6e
Frank T. Rothaermel
"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
年:
2023
出版:
6th
出版社:
McGraw-Hill
语言:
english
页:
625
ISBN 10:
1265951500
ISBN 13:
9781265951504
文件:
PDF, 25.40 MB
IPFS:
,
english, 2023