Digital Luxury: Transforming Brands and Consumer Experiences
Wided Batat
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
年:
2019
出版:
1
出版社:
SAGE Publications Limited
语言:
english
页:
280
ISBN 10:
1526483564
ISBN 13:
9781526483560
文件:
EPUB, 3.42 MB
IPFS:
,
english, 2019