Mass Media Research: An Introduction

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Business & Economics - Industries
Mass Media Research: An Introduction

Mass Media Research: An Introduction

Name: Mass Media Research: An Introduction
ISBN: 9781439082744

Roger D. Wimmer, Joseph R. Dominick

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

种类:

Business & Economics - Industries

年:

2010

出版:

出版社:

Wadsworth Publishing

语言:

english

页:

477

ISBN 10: