E-Business (Express Exec)
Michael J. Cunningham
Fast track route to understanding and mastering e-business tools and opportunitiesCovers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide
年:
2002
出版:
1
出版社:
Capstone
语言:
english
页:
125
ISBN 10:
1841122122
ISBN 13:
9781841122120
文件:
PDF, 866 KB
IPFS:
,
english, 2002